Wendy Gould – The Klog https://theklog.co Fri, 02 Aug 2024 20:28:33 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 Female Founder Spotlight: Superegg’s Founder on the Power of the Egg and Ritual of Skin Care  https://theklog.co/female-founder-spotlight-supereggs-founder-on-the-power-of-the-egg-and-ritual-of-skin-care/ https://theklog.co/female-founder-spotlight-supereggs-founder-on-the-power-of-the-egg-and-ritual-of-skin-care/#comments Tue, 21 Jun 2022 20:01:17 +0000 https://theklog.co/?p=25285 Erica Choi teaches us about the ancient history of eggs in skin care, and how this natural superfood represents perfect balance. When you think of skin care ingredients, an egg may not be the first thing that comes to mind. But for Superegg founder Erica Choi, eggs have always been a central component of her...

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Erica Choi teaches us about the ancient history of eggs in skin care, and how this natural superfood represents perfect balance.

When you think of skin care ingredients, an egg may not be the first thing that comes to mind. But for Superegg founder Erica Choi, eggs have always been a central component of her life and a key component of her and her family’s beauty rituals. Not only do eggs represent perfect balance—egg white, yolk, and eggshell—but they symbolize birth and are beautiful in their simplicity. 

Eggs were the inspiration behind Superegg, and they’re also a key ingredient in the brand’s products. Each is intended to elevate your skin care ritual, bringing meaning and balance to both your complexion and mental well-being. 

We connected with Choi to learn more about how Superegg came to be, why she believes skin care is such an important daily ritual, and why the egg is such a core focus for the brand. 

How did you get into the beauty industry? 

I’ve always had a close relationship with beauty, stemming from childhood memories from my Korean upbringing. Eggs were used as part of a beauty ritual, and I’ve grown up observing my grandmother and mother apply different parts of the eggs onto their faces during our bathhouse visits in Korea. Historically, this reaches back to egg-based beauty practices from the first millennium in Asia, where eggs have played a storied role in Korean, Chinese, and Japanese beauty practices. 

I sought internships at Aveda, Teen Vogue, and Razorfish during my university years because I wanted to work in the fashion and beauty industry. Upon graduation, I built my professional career at a few digital agencies, where I worked on UI/UX design for many beauty brands. The six-plus years I’ve spent at Barneys New York, and my 10-year career as a content creator, also gave me great exposure to the industry, where I could build relationships and work with amazing people and brands. I also obtained my New York esthetician license to gain greater insight into skin and how to care for various types and tones. 

What inspired you to start your own brand?

Since childhood, the ritual of caring for my skin has been one factor in my life that has brought me comfort. However, living in NYC and in a world where everything is so fast-paced and extra, I wanted to create products that brought calm and serenity to my everyday. I like to call it ‘mindful minimalism,’ and I strive for both the formulations and packaging to align with this philosophy. 

Superegg products feel special while bringing efficacious results over time, addressing the skin’s overall health for long-term benefits. It is a thoughtful brand of well-balanced products centered around caring for the skin. We focus on sophisticated formulations that nourish the skin, so it is always in its healthiest, luminous state. Every time you cleanse or apply your skin care routine, it should also feel like a ritual of self-care. It is a small reminder to live life with intention and see beauty even in the simplest moments. 

Why are eggs a key focal point for the brand? 

I have a long affinity and connection to eggs, and I was aware of all their nutritional values. To me, eggs symbolize birth, and each new day is an opportunity to reset and start anew. Our idea was to take this inspiration to a higher level. Smooth, egg-like balanced skin starts from within, and with a harmony of nutrition and design, each component of an egg—the egg white, yolk, and eggshell—is a graceful expression of balance. 

The self-balancing figure of Danish poet and scientist Piet Hein’s Superegg, a form representing a beautiful expression of balance, also greatly inspired us. Superegg’s pillars are based on balance and holistic well-being for people and the planet. We respect the past, present, and future. 

With our vegan egg duplexes and tried-and-true Asian botanicals, I can tell my story about my heritage and culture to open up certain dialogues. Creating synergy with incredible modern-day clinically active ingredients, we can offer the best to our community today. As we move into the future, it is more and more vital to think sustainably and strive to do good for our environment. We only have one planet, after all. 

What’s the biggest challenge you have faced as a founder?

In true Virgo fashion, I am a perfectionist and a planner. The most challenging thing I’ve faced over the past year as a founder is that many things are out of my control. I’ve learned to pivot, let go, and find alternative actions. 

[Another challenge] is also facing additional struggles with mental health that may come my way. As an empath, I can be quite sensitive at times, but I’ve indeed grown stronger. However, it’s all about balance. As beauty and skin care are also very personal, and we are in the service industry, our priority is helping others find what works best for their skin. It’s about building a community and being a dependable source for our community. 

Put us in your shoes. What does an average day in your life look like?

I like to start my day washing my face with our Gentle Elements Cleansing Foam ($34). It’s the creamiest softening cleanser with a light relaxing scent that truly marks the start and end of each day. I follow with Kind Atmosphere Biome Mist ($28), an antioxidant serum or Tonal Scenery Reparative Serum ($72), eye cream, Sound Renewal Moisturizer ($60), and SPF, whether I am going out that day or not. I then make myself a drip coffee or matcha, but my husband has been lovely about making me an incredible latte with my beloved barista blend Oatly in the mornings lately. 

I then go into work mode. Every day can be pretty routine, or it can be quite drastically different. Much of my work can be done remotely, such as shooting and posting content, engaging with our community, or answering emails, many times the difference is just the setting. Since I started content creation a decade ago, my days have been committed to creating. Now, it is combined with creating for Superegg. I create everything from photographs to planning content for the brand’s social accounts to ideating and developing future product launches. Responding to emails also takes ample time. It is responding to vendors, partners, influencers, press, operations, and much more. When I am working from home, I see when the light is best in my space and take product photography. I prefer to work from home but try to make it into the office once or twice a week. I will step out for an hour or two for a meeting or a weekly yoga or pilates class in the neighborhood. 

[At the end of the day], I have dinner with my husband and catch up on my Korean dramas or Netflix. After dinner, I light a candle and make myself tea. I have the shows running in the background while I hop on my laptop, edit photos, and engage on social media. I work late into the night as our vendors in Korea start to wake up and respond to emails and calls. 

Calling it a night is probably the hardest as there’s always so much more to do. However, listening to your body is important, and I let myself sleep as much as needed unless there’s something scheduled early the following morning. 

What are some of your favorite beauty products at the moment?

I love anything soothing, brightening, and products that aid my hyperpigmentation. I’ve found alternating mild exfoliants and gentle retinol in my nighttime routine throughout the week to be effective and non-irritating for my sensitive skin. I’ve also been really into hybrid sunscreen formulas lately. They usually offer complete SPF 50 protection and combine the best of both worlds. I also always have a sun stick in my bag. I reach for it every few hours and find it easiest to apply throughout the day as I don’t need to use my hands and don’t mess with my makeup if I have any on. 

Can you fill us in on what’s next for Superegg? 

I want to embrace more discussions around inclusivity, acceptance, and the importance of mental health and holistic wellness. Our motto is “Be a good egg,” and I want us to come together for the greater good. I see a brand portfolio of beautiful, efficacious products created with the meaningful intention that helps you achieve healthy, radiant skin, which helps your overall well-being. At Superegg, we want to help empower and encourage you to feel beautiful inside and out, bringing joy to your daily life. 

Intrigued by Superegg? Start with one of these popular products: 

1. Gentle Elements Cleansing Foam ($34) 

Every skin care routine starts with a cleanser, and this gentle foaming wash is the perfect pick. It effectively removes makeup, dirt, and oil while nourishing the skin with the brand’s signature White Duplex™, a scientifically engineered egg white that boasts 22 high-grade vegan ingredients.

2. Sound Renewal Moisturizer ($60) 

This lightweight, gel-cream moisturizer absorbs quickly and nourishes deeply with vital nutrients. It’s formulated with panthenol to strengthen the skin barrier and maintain moisture levels, squalane to hydrate, PHA to gently exfoliate, and nutrient-dense Yolk Duplex™

3. Kind Atmosphere Biome Mist ($28) 

Powered by Superegg’s Shell Duplex™, this refreshing mist instantly hydrates and soothes your skin while supporting optimal skin wellness. It’s also formulated with Cicaria™, Bifida Ferment Lysate, and Saccharomyces Ferment Filtrate which help bolster the skin’s immune system by supporting its microbiome. 

4. Tonal Scenery Reparative Serum ($72)

Superegg’s Tonal Scenery Reparative Serum is enriched with potent botanicals and elasticity-boosting actives to help repair, restore, and revive the skin for a healthy radiance. Soft stabilized oil and biome-boosting capsules quickly absorb into the skin to form a protective moisture shield for a velvety-soft, even complexion.

5. Calm Movements Eye & Cheek Mask ($50)

Superegg’s Calm Movements Eye & Cheek Mask is made of innovative hydrogel to cool, soothe, and boost skin elasticity. With a patent-pending, unique and compact mask design, it is ideal for easy mobility. Roomier than a regular eye mask, this mask provides sufficient coverage of both the eye and cheek area.

Still think about eggs the same way after hearing from Erica? Which Superegg products are you most excited to try?

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Female Founder Spotlight: How Starface’s CEO Julie Schott is Normalizing Acne https://theklog.co/female-founder-spotlight-how-starfaces-ceo-julie-schott-is-normalizing-acne/ https://theklog.co/female-founder-spotlight-how-starfaces-ceo-julie-schott-is-normalizing-acne/#comments Tue, 14 Jun 2022 19:08:52 +0000 https://theklog.co/?p=25269 The glamorization of pimples has arrived, and Starface is leading the troops.  If you think back even five to 10 years ago, the mere thought of getting a pimple bred a unique sort of stress and, in some cases, even shame. While a clear complexion is great, the reality is that we all break out...

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The glamorization of pimples has arrived, and Starface is leading the troops. 

If you think back even five to 10 years ago, the mere thought of getting a pimple bred a unique sort of stress and, in some cases, even shame. While a clear complexion is great, the reality is that we all break out every now and again—even those with “perfect” skin—and it’s nothing to be ashamed of. 

After over a decade in the beauty industry, where she served as the beauty director of ELLE.com, Julie Schott founded Starface in 2019 specifically to change the existing—and often damaging—dialogue about acne. Ultimately, her goal with the brand was to normalize breakouts and make growing up and being yourself way more fun. 

Today, Starface’s priority is to create optimistic, fun-flavored skin care products that challenge our views on acne, turning breakouts into a moment of exciting self-expression versus making you feel “less than” just because you’ve got pimples. 

We spoke with Schott about the brand’s origin story, how she spends her days, and what other products she’s obsessed with at the moment. 

What inspired you to start your own brand? 

I think I grew up during a particularly toxic era for beauty standards. Women’s magazines still published weight loss diets, no one had visible acne (except in “before” pictures), and the faces seen in ads all looked mostly the same. So, I was inspired to take Starface in a totally different direction and glamorize breakouts because they’re completely normal and no one should feel less hot because of a pimple when there’s Starface. 

What’s the biggest challenge you have faced as a founder?

We started as three people and now we’re around 30, so there have certainly been growing pains along the way. I feel very lucky to be part of the team we’ve built and everything they’ve accomplished in such a short time. 

Put us in your shoes. What does an average day in your life look like?

Since I work from home, I try to start every day by doing something away from home. During lockdowns I got really into weight lifting, which I do two to three mornings a week now, and on the other days I hike with my dog. My normal schedule alternates between calls with the Starface team, potential hires, and our sibling brand, Plus

Even though calls are often back to back, I always make time for meals and afternoon boba–which has become a ridiculously expensive habit! In the evening, if I don’t have to be anywhere, I like to turn off my brain by watching hours of shows, movies, and YouTube until I fall asleep around 11 p.m. 

What are some of your favorite beauty products at the moment?

We launched Clear As Day SPF 46 last month and I’m very proud of the product. It’s the most truly invisible and won’t break you out sunscreen ever. I’m not just saying that! I also love Starface Hydro-Stars ($14.99), Dieux Instant Angel ($45), Dedcool Balm Stick ($10) in every flavor, Plus Body Wash ($16.50), and Live Tinted Huesticks ($24). 

Can you fill us in on what’s next for Starface? 

We have a lot of fun and surprising new products coming that we’re excited to share! Stay in the loop on Instagram and TikTok. 

Down to make pimples more fun? Check out some of Starface’s most popular products: 

1. Hydro-Stars ($14.99) 

You can always cover up your pimple with a clear patch or some concealer—or you could opt for a playful, bright yellow star. These hydrocolloid patches absorb pus and help your pimple heal while protecting. 

2. Moisture on Mars ($12.99) 

Even if you’ve got oily or breakout-prone skin, moisturizing is a skin care step you should never skip. Moisture on Mars soothes dryness, locks in moisture, and helps maintain your skin’s barrier. Plus, it’s infused with antioxidant-rich actives. 

3. Clean Swipe ($7.99)

Think of Clean Swipe as an essential step before applying Hydro-Stars—just swipe it over your spots to quickly clean and soothe the skin. A pack of 24 pre-filled swabs that help lift away impurities and buildup with a cleansing solution.

4. Lift Off Pore Strips ($5.99)

These aren’t your average pore strips. Starface’s are easy on your skin and natural moisture barrier. A set of 8 powerfully cute pore strips that instantly unclog pores by gently lifting away dirt and oil, freeing blackheads for your viewing pleasure. These strips contain calming aloe vera extract and inflammation-reducing witch hazel. After you peel the strip off, your skin is left soft and soothed. 

5. Exfoliating Night Water ($11.99)

This effective, oil-free liquid exfoliant is made with a powerhouse fusion of alpha-hydroxy acids (AHAs), beta-hydroxy acid (BHA), and polyhydroxy acid (PHA). The Exfoliating Night Water from Starface helps unclog pores, minimize redness, and prevent future spots. Over time, it also helps clarify skin tone, even texture, and reduce the appearance of scars for brighter, glowing skin.

What do you think about this fun spin on acne products? Ready to try some of the best-sellers? Shop Starface today as a part of Soko Glam’s Female Founders Collective.

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Introducing: The Female Founders Capsule on Soko Glam https://theklog.co/introducing-the-female-founders-capsule-on-soko-glam/ https://theklog.co/introducing-the-female-founders-capsule-on-soko-glam/#comments Wed, 08 Jun 2022 14:54:03 +0000 https://theklog.co/?p=25255 Get ready to meet four trailblazing female founders who prioritize inclusivity, self-care, and skincare fun. As you well know, tending to skin is one of our favorite pastimes here at The Klog. This month, we’re going a step beyond by celebrating four female founders who care about the ritual of skincare and beauty just as...

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Get ready to meet four trailblazing female founders who prioritize inclusivity, self-care, and skincare fun.

As you well know, tending to skin is one of our favorite pastimes here at The Klog. This month, we’re going a step beyond by celebrating four female founders who care about the ritual of skincare and beauty just as much as we do. Each of these trailblazing founders have identified a gap in the beauty world and made it their mission to fill it with a one-of-a-kind approach. 

We were lucky enough to spend some time getting to know each founder, asking them questions about what inspired their business, struggles they’ve endured along the way, how they spend their days, and what’s in store for their brands. 

Now, you’ll get a chance to do the same! Throughout June, we’re featuring a Q&A with each founder—exclusive to The Klog—and showcasing some of the brands’ most beloved products. (Prepare your shopping fingers.)

Curious to meet these mysterious female founders making serious moves in the skincare world? Lucky for you, we’re giving you a sneak peak right now! Here’s what you can expect in the coming weeks, starting next Wednesday, June 8! 

Deepica Mutyala of Live Tinted: June 1

When Deepica Mutyala was a young girl, she realized that most people she saw on TV and in magazines didn’t look like her. And like so many others, she tried her best to conform to what society portrayed as beautiful. Eventually, she said “no more.”

Determined to change this dated approach to beauty ideals, she started an online community where people of color could connect to discuss everything from inclusivity to skincare routines and the intersection of both. In 2018, that community officially morphed into cult-favorite beauty brand, Live Tinted.


Natalie Mackey of Winky Lux: June 8

Sometimes the world can be, well, a little boring. But it doesn’t have to be, and Natalie Mackey’s colorful “Winky World” is proof of that. She founded the unapologetically fun beauty brand, Winky Lux, to prove that you don’t always have to conform to a buttoned up lifestyle. 

Think hot pink walls, blingy hair accessories, and confetti-filled lip balms. (Yep, Winky Lux definitely sells the latter). The brand is all about making bold statements, leaving a joyful impression on others, coloring outside the lines, and making the ritual of skincare and beauty way more fun. 

Julie Schott of Starface: June 14

Julie Schott isn’t just on a mission to change the way we think about pimples and acne. She’s downright determined to make those red spots glamorous. After a decade in the beauty industry, where she served as beauty director of ELLE.com, she founded Starface in 2019. 

The brand makes cheerful skin care products that help normalize acne—(because it is totally normal!)—like brightly colored, fun-shaped pimple patches and lime green body wash. For Starface fans, breakouts serve as an opportunity for playful self-expression. 

Erica Choi of Superegg : June 21

Eggs may not be the first thing you think of when it comes to skincare, but for Erica Choi eggs are front and center. A key component of her and her family’s beauty rituals, eggs symbolize balance, new beginnings, and simplicity. 

Not only were eggs the inspiration behind her aptly named brand, Superegg, but they’re a hero ingredient in the product lineup. From egg whites to sunny yolks to delicate shells, eggs deliver vital nutrients to your skin and make for a balanced complexion.

If you need something to tide you over before we start showcasing these amazing founders, check out these Q&A interviews we’ve posted in the past: 

+ Have you heard of any of these skincare brands before? 

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Female Founder Spotlight: Winky Lux’s Founder On Making ‘Unapologetically Fun’ Beauty For All  https://theklog.co/female-founder-spotlight-winky-luxs-founder-on-making-unapologetically-fun-beauty-for-all/ https://theklog.co/female-founder-spotlight-winky-luxs-founder-on-making-unapologetically-fun-beauty-for-all/#comments Tue, 07 Jun 2022 18:33:03 +0000 https://theklog.co/?p=25233 Winky Lux has proven that beauty and skin care can be as playful as it is effective. When Winky Lux founder, Natalie Mackey, set off into the “real world” post-schooling, she found herself in the not-so-colorful finance industry. Quickly, though, she pivoted to fashion, which ultimately led her down a path of beauty collaborations and,...

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Winky Lux has proven that beauty and skin care can be as playful as it is effective.

When Winky Lux founder, Natalie Mackey, set off into the “real world” post-schooling, she found herself in the not-so-colorful finance industry. Quickly, though, she pivoted to fashion, which ultimately led her down a path of beauty collaborations and, finally, to the founding of her unapologetically fun beauty brand. 

The Winky Lux philosophy says that adulthood doesn’t have to be monotonous and always buttoned up. You can paint your walls hot pink, clip rhinestone accessories into your hair, and rock a bold eyeliner during your next Zoom meeting. 

To that end, the Winky Lux products are intentionally extra. Think flower-shaped blushes, confetti-filled lip balms, and cat-shaped pimple patches. The goal of Winky Lux is to make statements, leave impressions, push boundaries, and infuse a little sass into your world—including every single product sitting on your vanity. 

To dive more into the Winky way of life, we spoke to Mackey about how she went from finance to beauty, challenges she’s experienced along the way, and what’s in store for the brand. 

How did you get into the beauty industry? 

I started my career in finance and then quickly went into the fashion industry in a marketing role. During that time, I worked on several beauty collaborations and instantly fell in love with the industry. I am first and foremost a product junkie. I was constantly searching for products with better ingredients and more beautiful packaging. It was during my first few visits to innovation labs that I became completely and totally hooked. 

What inspired you to start your own brand? 

Originally, my business partner and I wanted to start a marketplace that would curate makeup products for customers and the brand was a bit of an afterthought. This turned out to be a gift because the design was completely fearless since we didn’t think it would be the primary business. 

One of the best things we did was survey lots of potential customers on the functionality of the marketplace. Many people were underwhelmed by an algorithm that would

choose makeup for you. However, they were really excited about this brand idea called Winky Lux that promised clean makeup and skin care with a lens of being unapologetically fun. 

What’s the biggest challenge you have faced as a founder?

In the beginning, fundraising was painfully hard. Beauty was historically seen as a bit of a “fluffy” industry, and most venture capitalists weren’t interested. As Winky Lux has grown, and the industry has produced extraordinary value, it has become much easier. 

Put us in your shoes. What does an average day in your life look like?

One of my favorite things about my job is that no day is ever the same. Today I had a product development meeting to walk through Google trends. After that, I had a call with our team at Ulta, then I looked at a site design for our new brick and mortar store. I’m answering the Soko Glam questions right now, and after this I’ll be prepping for a board meeting that’s later in the week. Tonight, I’m looking forward to baby dance class with my daughter, who’s almost one. 

What are some of your favorite beauty products at the moment?

I’m really loving bakuchiol as a key ingredient. I have very sensitive skin and our In the Clouds Retinol Alternative Serum ($30) has completely changed my routine. This is the first time I’ve been able to use a retinol alternative every day. 

Some of my favorite products from other brands right now are Tom Ford’s Soleil Blanc ($270) perfume because it reminds me of summer; Briogeo’s Curl Charisma ($22) which has helped me reduce my blow drys by half; and the Living Cleansing Balm ($38) from Then I Met You, which is so powerful it removes eyelash glue without harsh rubbing. 

Can you fill us in on what’s next for Winky Lux? 

I’m excited for more skin care hybrids. I think color products with active ingredients are the future of makeup, so be on the lookout for some amazing new Winky Lux products. Also, our Nashville store has given us a template for brick and mortar, and we will be building four more stores over the next 24 months. We are really excited to meet more of our customers in person! 

Intrigued by this colorful, fun-filled way of life? Here are some of Winky Lux’s most popular products: 

1. Flower Balm Lip Stain ($16)

Why swipe a simple lip balm when you could use something as fun as Winky Lux’s hydrating Flower Balm? This OG product from the brand’s lineup goes on clear and transforms into a uniquely you shade based on your skin’s pH. 

2. In The Clouds Retinol Alternative Cream Oil ($30) 

If retinol has ever felt like a bit too much for your skin, you’ll definitely want to give bakuchiol a try. This natural alternative boasts the same anti-aging benefits. In The Clouds also features vegan collagen, kakadu plum, cloudberry, and raspberry to support a bright, even-toned complexion. 

3. Orange You Bright Exfoliator ($28)

This exfoliator awakens the senses with the smell of fresh-squeezed citrus leaving skin fresh, radiant, and nourished. Formulated with 3 forms of vitamin C plus lactic acid, this dual action exfoliator polishes, sloughs away dead skin, and helps to resurface for a baby-soft glowing complexion.

4. Barely There Tinted Lip Oil ($18)

Packed with a super-blend of nourishing oils, this tinted lip oil gives an effortless no-makeup look with a sheer color payoff. The skin-loving formula will leave lips hydrated, smooth and perfectly poutable.

Which products from Winky Lux are you adding to cart? Shop the Female Founder collection on Soko Glam below!

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Female Founder Spotlight: Live Tinted’s Influencer Turned CEO Talks Diversity, Self-Care, and Favorite Products https://theklog.co/female-founder-spotlight-live-tinteds-influencer-turned-ceo-talks-diversity-self-care-and-favorite-products/ https://theklog.co/female-founder-spotlight-live-tinteds-influencer-turned-ceo-talks-diversity-self-care-and-favorite-products/#comments Tue, 07 Jun 2022 16:00:00 +0000 https://theklog.co/?p=25212 Live Tinted is on a mission to promote inclusion in the beauty sphere.  When Deepica Mutyala was just a girl, she faced what so many others did while thumbing through glossy magazines or watching TV. Hardly anybody looked like her, and she felt this underlying need to be someone she wasn’t in order to fit...

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Live Tinted is on a mission to promote inclusion in the beauty sphere. 

When Deepica Mutyala was just a girl, she faced what so many others did while thumbing through glossy magazines or watching TV. Hardly anybody looked like her, and she felt this underlying need to be someone she wasn’t in order to fit into what society deemed “beautiful.” 

Fast forward all these years later, and Mutyala is the proud South Asian-American founder and CEO of inclusive beauty brand, Live Tinted. The brand actually began as an online community, where people of color could come together to discuss their experiences and ruminate on important topics like colorism and diversity. In 2018, that community officially morphed into beauty brand, Live Tinted. 

Today, Live Tinted not only continues to foster necessary conversations on representation, but it specifically offers beauty and skin care solutions for a segment of the beauty enthusiast population that’s so often underrepresented. With hero products like Huestick—the recipient of raving reviews and multiple awards—Mutyala and Live Tinted are on a mission to continue raising awareness around identity affirmation while creating solutions with POC in mind. 

For a glimpse into what Live Tinted is all about and how it came to be, we spoke to Mutyala herself. 

How did you get into the beauty industry? 

As a beauty junkie, I always knew I wanted to work in the beauty industry. So, I majored in marketing as an undergrad and went straight into corporate beauty with the goal of eventually starting my own brand. 

What inspired you to start your own brand? 

Growing up loving to play with makeup, I always kept up with the latest beauty trends and looks. At that time, most of those looks that were featured in magazines were modeled by girls who looked nothing like me, but I wanted to be just like them. They were what society considered beautiful, so I did everything I could to become what I saw in magazines and posters. For example, I dyed my hair blonde and wore blue contacts. I basically hid my culture and heritage and tried to be everything I was not. 

I didn’t want anyone to grow up feeling like they need to be someone else to be “beautiful.” We should all feel beautiful and represented just the way that we are, and that inspired me to start my own brand. My goal was to create a platform for people of all tints and hues to celebrate one another. 

What’s the biggest challenge you have faced as a founder?

It is still really hard for a woman of color to be able to secure funding. I realize there’s still so much education to be done around investing in women of color, and there’s such tokenism involved. Through successful partnerships with other BIPOC founders and brands, we are proving that we can win together. 

Put us in your shoes. What does an average day in your life look like?

An average day in my life—when I am not traveling—would be me waking up at 7 a.m., taking 10 minutes to meditate, then starting my day at the gym with my trainer. After that, I begin my workday and dive into meetings with my team and investors. I also set aside time to create content as well. Then at the end of the day, I always journal to gather my thoughts and reflect. 

What are some of your favorite beauty products at the moment?

Some of my favorite beauty products right now have to be Rare Beauty Blush in Believe ($20), Squigs Hair Oil ($24), and of course Live Tinted’s Hueguard ($32) and Hueglow ($34)! 

Can you fill us in on what’s next for Live Tinted? 

We have so many things coming up and are in plan- but you’ll have to find out once they’re launched! Stay tuned on @livetinted on IG! 

Want more details on Live Tinted’s offerings? Here are two of their most popular products offered on Soko Glam: 

1. Live Tined Superhue ($34) 

Superhue might just be your best friend all summer long. This water-based stick balm transforms into a cooling, hydrating serum on your skin. What’s more, it’s powered by brightening niacinamide, antioxidant-rich THD vitamin C, and anti-aging bakuchiol to help fade the look of dark spots and fine lines. 

2. Live Tinted Hueguard ($34)

No beauty routine is complete without an SPF, and Hueguard has you covered in the most literal sense. It’s a weightless, moisturizing, mineral SPF 30 that’s made with non-nano zinc. Best of all, it won’t leave a white cast even if you’re dark complected, and it doubles as a makeup primer. 

Which product from Live Tinted are you excited to try most? Let us know!

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The Klog’s 3-Step Clean Skin Routine is the Spring Refresh Your Skin Needs https://theklog.co/the-klogs-3-step-clean-skin-routine/ https://theklog.co/the-klogs-3-step-clean-skin-routine/#comments Mon, 04 Apr 2022 14:26:01 +0000 https://theklog.co/?p=25195 This multitasking skincare routine gives you clean, smooth, hydrated skin—plus the cooling sensation is super refreshing for spring and summer. They say that the best skincare routine is the one that you look forward to following every day. After all, when skincare is fun and exciting you’re way more likely to stick with a regimen...

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This multitasking skincare routine gives you clean, smooth, hydrated skin—plus the cooling sensation is super refreshing for spring and summer.

They say that the best skincare routine is the one that you look forward to following every day. After all, when skincare is fun and exciting you’re way more likely to stick with a regimen and carve out proper space for those daily self-care moments. 

I definitely subscribe to the theory, and I think that’s partly why I’m so amped about The Klog’s recent launch of three new products—Plant-Rich Antioxidant Pore Cleansing Oil, Double Action Exfoliating Cleanser, Hydra Shield Anti-Pollution Jelly Toner. Meant to be used together or on their own, this multi-functional trio covers all your bases while gifting a slew of sensorial experiences. 

You get a silky slip from the oil cleanser, a literal cooling sensation from the creamy exfoliating cleanser, and a bouncy, ultra-hydrating watery texture from the toner. I’ve made this trio my go-to clean skin routine for spring and summer and definitely won’t be looking back. If you’re keen on trying it yourself, just follow these three simple steps. 

By the way,  The Klog line was born out of trying to find acne-focused solutions. The brand’s first product was the Soft Shield Pimple Patch, which is now a best-seller on Soko Glam. This minimalist skincare routine is all about making life easier—and skin clearer—for those with acne-concerns, as well.  

Step One: Plant-Rich Antioxidant Pore Cleansing Oil

I’ve been a fan of the double cleanse method for years and there’s zero chance of me changing course now! The Klog’s Plant-Rich Antioxidant Pore Cleansing Oil is a fine, lightweight oil that’s perfect for my sensitive, blemish-prone skin. Plus, it does a bangup job of nixing oil, dirt, and all the products I applied during my previous skincare sesh, including moisturizer residue, sunscreen, and makeup. 

If you’re wondering whether the oils will be too heavy for your skin, I promise you they aren’t! It’s a fusion of sea buckthorn, jojoba oil, sweet almond, and grapeseed oils, which means the formula is incredibly lightweight. Basically, you get to enjoy the deep cleansing benefits and the right dose of hydration without worrying about breakouts or a greasy feel. 

To use: Apply a dime-sized amount to dry skin, massage gently in small circles, then rinse away. The oil grabs onto all the gunk on your skin and, once water is added, sends it all down the drain. 

Step Two: Double Action Exfoliating Cleanser

After rinsing the cleansing oil, it’s time to follow up with your second cleanser. When I tell you that the Double Action Exfoliating Cleanser has a cooling sensation, I’m not joking! It’s not an overwhelmingly “cold” feel, but rather has a refreshing effect that’s perfect for these upcoming warmer months. (And as someone who lives in the hot desert, I’m especially loving it!). 

What makes it a “double action” cleanser? So glad you asked. This creamy formula not only cleanses your skin, but it’s made with lactic acid, an alpha hydroxy acid (AHA) that exfoliates your skin. 

“Lactic acid is a common ingredient in skin care products due its gentle exfoliating effect and its ability to mobilize cell turnover creating more vibrant and thicker skin over time,” says Dr. Nava Greenfield, board-certified dermatologist at Schweiger Dermatology Group in New York City. “As an added bonus, lactic acid works well with sensitive skin types.”

In addition to lactic acid, the Double Action Exfoliating Cleanser contains willow bark to promote a clearer-looking complexion while balancing oil production.

To use: Apply to damp skin, massage in gentle circles. For an extra cooling sensation, leave it on for 15 seconds. Then rinse with warm water before gently patting dry.

Step Three: Hydra Shield Anti-Pollution Jelly Toner

With your double cleanse complete, it’s time to hydrate! The Hydra Shield Anti-Pollution Jelly Toner is the perfect follow up. It has a juicy, bouncy, serum-like texture that instantly hydrates your skin and leaves it feeling soft and supple. 

I also love that it’s formulated with 3% niacinamide, peptides, LHA, red clover, and snow mushroom, which help strengthen skin, brighten my complexion, and protect against environmental pollutants that can lead to premature signs of aging. 

“Pollution and environmental toxins are not easily seen with a naked eye because the particles may be microscopic. However, just as UV rays can cause damage to the DNA in skin cells, environmental toxins may have a detrimental effect on skin cells and speed up the aging process,” notes Dr. Greenfield.

She adds that it’s theorized that niacinamide has the ability to transform into “essential enzymes,” which help your cells fix the damage. The addition of antioxidants in this formula also helps protect against free radicals while peptides promote a stronger skin barrier. 

To use: Push down once on the dispenser for the perfect dose of jelly toner. Gently press it onto your skin and enjoy the instant hydration.

You can definitely get away with following these three steps—plus a sunscreen on top—during the hot and humid months. If you wanted to, though, you could follow up with The Klog’s Snail Mucin Energy Essence, $17, which offers an extra boost of lightweight moisture for those with dry skin types or people in drier climates. 

While carving out some proper “me time” for a luxurious 10-step step skincare routine is so nice, it’s not always feasible. This simplified clean skin routine is a good option for those who want to minimize their regimen. 

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Does Your Serum Look A Bit Off? Here Are Signs Your Vitamin C Product is Expired https://theklog.co/vitamin-c-expired-signs/ https://theklog.co/vitamin-c-expired-signs/#comments Mon, 07 Feb 2022 18:15:00 +0000 https://theklog.co/?p=25016 Vitamin C is one of your skin’s best friends, but it can be a finicky ingredient. Writing love letters to vitamin C is one of our favorite pastimes around here. This multitasking, antioxidant-rich ingredient protects your skin from free radical damage and can help create a brighter, more even complexion. There’s one catch though: she’s...

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Vitamin C is one of your skin’s best friends, but it can be a finicky ingredient.

Writing love letters to vitamin C is one of our favorite pastimes around here. This multitasking, antioxidant-rich ingredient protects your skin from free radical damage and can help create a brighter, more even complexion. There’s one catch though: she’s a feisty one.

As amazing as vitamin C is, it’s considered a “volatile” ingredient that tends to expire more quickly compared to other skin care ingredients. 

“Vitamin C is an antioxidant which slows down our cellular oxidative aging,” says Dr. Ava Shamban, a board-certified dermatologist based in Beverly Hills, Calif. “You may notice it is stored in a dark glass bottle or with an airtight pump. This [helps prevent] oxidation or the loss of hydrogen atoms.”

Even though vitamin C products are typically packaged well, they still tend to have shorter shelf lives and are prone to souring. Once your vitamin C has gone bad, it’s best to throw it away. Dr. Shamban says that at that point it can no longer go up against the free radicals responsible for causing oxidative damage to our skin.  

Having a hard time telling when your vitamin C is expired and has lost its potency? Check out our three top signs below!

Signs It’s Time to Toss Your Vitamin C Product 

There are three key signs of vitamin C expiration to be on the lookout for. 

New Color 

A change in color is the biggest red flag—and usually the first sign—that your vitamin C is expired. 

“Depending on the serum texture and type, it may start to turn a shade of yellow, brown, or even orange,” says Dr. Shamban. “Basically, if it is any shade other than what it looked like when you first bought it, it has already turned bad.”

Textural Change

Along with a change in color, you may notice that the texture of your product has shifted. Common signs include separation, loss of “form,” stickiness, thickness, graininess, or sometimes even thinning out. 

Sour Smell

Each product has its own distinct scent—even if there’s no fragrance added. Dr. Shamban says that if you start to notice a more “sour” smell that’s unusual for the product, it’s probably gone bad. Usually, this is accompanied by a change in color and texture so it should be obvious.

It goes without saying that different concentrations and formulations may have some variations on the above, but any time a product has shifted in appearance and smell that’s a solid sign it’s time to toss it in the garbage can. If you have a hard time remembering what the product should look like, take a picture of the brand-new product in the bottle and/or dispensed onto your fingers and refer to it as needed. 

Bottom Line:

Don’t forget to use your favorite vitamin C product every day! When stored sealed tightly, stored in a cool place, and used consistently, you’ll use it all up before it bumps up against that expiration date.

+What’s your favorite vitamin C serum?

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5 Ways to be Gentler to Sensitive Skin and Prevent Irritation https://theklog.co/ways-prevent-skin-irritation/ https://theklog.co/ways-prevent-skin-irritation/#respond Fri, 03 Dec 2021 15:00:00 +0000 https://theklog.co/?p=12563 The biggest question for those with sensitive skin? How to prevent skin irritation. Below, our best five tips. One could argue that people with sensitive skin, as a whole, are one of the most conscientious when it comes to skin care. They must be in order to prevent uncomfortable—sometimes painful—irritation, flare ups, and breakouts. One...

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The biggest question for those with sensitive skin? How to prevent skin irritation. Below, our best five tips.

One could argue that people with sensitive skin, as a whole, are one of the most conscientious when it comes to skin care. They must be in order to prevent uncomfortable—sometimes painful—irritation, flare ups, and breakouts. One sideways move can lead to weeks or months of picking up the pieces, so patch testing, label reading, and extended research are all par for the course.

With that said, we imagine that those of you with sensitive skin reading The Klog are already doing a pretty good job of maintaining your dermal health. We want to help you take it one step further, though, by sharing some additional ways you can be even more gentle with your delicate skin.

Be aware of environmental extremes

You’re already wearing sunscreen to shield your skin from the sun’s potent rays, but it’s important to be mindful of other environmental factors, as well.

“Heat, cold, wind and sun are all tough on skin–even when it’s protected by sunscreen,” says Craig Kraffert, a board-certified dermatologist. “Outdoor activities are an essential part of work and play for many of us, but it is especially important to be mindful of environmental extremes if you have sensitive skin.”

For example, if it’s cold and blustery outside, extended exposure can lead to wind burn, which can create flare ups and discomfort. The key is to keep as much of your skin covered as possible, and to layer up with moisturizer before and after heading outdoors. One of our favorites for both soothing and protecting the skin is the Klairs Rich Moist Soothing Cream.

Contrarily, prolonged time spent in extreme heat can result in prickly heat rashes or be very drying. A non-occlusive moisturizer is key in preventing rashes, as is placing a layer of clothing between your skin to prevent chaffing, and taking lots of breaks in the shade or AC.

Skip the cotton pad

When applying a toner, essence, or any other thin skin care product, cut out the cotton ball or cotton pad middleman. Instead, pour a small amount of product into clean hands and gently pat the product into your face. Not only will you prevent irritation from the cotton rubbing against your skin, you’ll also get more product on your face.

Don’t rely on cleansing wipes

“Resist the urge to substitute cleansing and rinsing for the quick trick of cleansing wipes,” says Kraffert. “While these can be great in a pinch and at times for makeup removal, they do not clean exceptionally well or exfoliate thoroughly, and they leave chemicals on the skin which can be undesirable.”

He explains that makeup wipes have certain inherent issues for them to be effective.

“Due to the need to apply concentrated surfactants and emulsifiers for best results, they can be drying and irritating,” he says. “Also, due to the nature of makeup wipe packaging and the product itself, high levels of preservatives are generally required to ensure long shelf life. These preservatives may also trigger irritant and allergic reactions.”  

Interestingly, Dr. Kraffert notes that makeup wipes are actually falling out of favor in the Korean skin care market, and are instead being replaced with other handy, but much safer and gentler, options. For example, foam cleansers, powder cleansers, and cleansing sticks that are easy to apply, easy to remove, and easy to travel with. We recommend the Neogen Real Fresh Green Tea Cleansing Stick or Klairs Rich Moist Foaming Cleanser. Both are super gentle on skin but harsh on dirt and sebum pore-clogging elements. 

Say no to microdermabrasion

A visit to the spa is always a treat, but make sure to stay away from aggressive forms of dermabrasion, including microdermabrasion and potent chemical peels. The goal of these treatments is to break down and resurface the skin barrier, but sensitive skin is sensitive precisely because the barrier is already very fragile. Whether at home or at the spa, opt for mild forms of exfoliation—ideally light peels or facials peels with ingredients you know are safe for your skin. Also, you should do these sorts of treatments this less frequently than other skin types.

Be kind to yourself

It’s possible to have a firm handle on your skin care regimen. However, when you don’t have a handle on other things going on in your life it can disrupt your skin just the same. It’s no secret that stress, anxiety, lack of sleep, and a poor diet can wreak havoc on your physical wellbeing, and that includes your skin! When you’re stressed, overworked, and/or undernourished, your skin becomes more reactive and underlying conditions can flare up.

Make sure you’re not overcommitting, taking important breaks for yourself, eating well, and surrounding yourself with people and things that bring you joy instead of stress.

+ What are you best tips for how to prevent skin irritation? Share them below!

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Four Signs Your Moisturizer Isn’t Working For You and What to Do About It https://theklog.co/moisturizer-donts/ https://theklog.co/moisturizer-donts/#comments Wed, 01 Dec 2021 15:15:00 +0000 https://theklog.co/?p=16992 Is your moisturizer making your skin break out or feel even more dry? It might be time to ditch it. Follow the tips below to find a formula that’s better suited for your skin. Maybe you bought a moisturizer on a whim with the hope that it was the one that’d finally work for you....

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Is your moisturizer making your skin break out or feel even more dry? It might be time to ditch it. Follow the tips below to find a formula that’s better suited for your skin.

Maybe you bought a moisturizer on a whim with the hope that it was the one that’d finally work for you. Or perhaps you purchased a moisturizer that all your friends — heck, even the entire internet — seem to swear by and you were so sure it’d be your next HG hero. The thing is, not all products (even the really popular ones) work for every single person out there. Sometimes, a moisturizer just doesn’t cut it when it comes to your specific skin care needs.

To help you determine whether it’s time to retire your jar, we asked a dermatologist and esthetician to weigh in on the subject. Below, they’ve outlined four signs that your moisturizer is either doing nothing for your skin, or worse, working against you.

The Sign: Your Skin Feels Tight

The Cause: If your skin feels tight — no matter your skin type — whenever you use your moisturizer, then something’s not quite right, but your moisturizer itself may not be to blame. “This is a sign that your skin’s barrier is damaged, and all the moisturizer in the world isn’t helping it until you fix the underlying issue,” says Renee Rouleau, a celebrity esthetician and founder of her own line of skin care products.

The Remedy: The most likely underlying cause of uncomfortably-tight skin, says Rouleau, is that your skin’s moisture barrier has been damaged. The issue probably lies somewhere in your daily routine, so your first step is to check all the ingredients and eliminate products one at a time to find the culprit.

Rouleau says to start with your cleanser. “Avoid sodium laureth sulfate and ammonium laureth sulfate, as both further damage the skin’s barrier,” she advises. Another culprit could be a treatment product that’s too aggressive (or one you’re using too often). Take a step back with retinol, AHAs, peels, and physical exfoliators. Once you have a handle on your regimen, your moisturizer will have a better chance of working for you.

The Sign: Your Skin is Dry

The Cause: If you’re applying moisturizer religiously yet your skin feels dry and flaky, that’s a problem. Rouleau says that you’re probably dealing with a poorly-formulated moisturizer that’s not adequately repairing your skin’s barrier to help keep skin hydrated.

The Remedy: “What you should be looking at is the ingredients, as this is where you will find what you need to fix your skin. Look for emollient, barrier-repairing ingredients — like evening primrose oil, cranberry oil, shea butter, jojoba oil or sweet almond oil,” says Rouleau. Ceramides are another barrier-repairing ingredient that helps with moisture retention. Try the Klairs Rich Moist Soothing Cream.

The Sign: Your Skin is Oily

The Cause: If your skin feels oily more than 30 minutes post-application, you may be using a moisturizer that is heavier than you need, says Dr. Hadley King, a board-certified dermatologist based in NYC. “In this case, [the moisturizer’s] emollient properties are more than your skin requires right now.”

The Remedy: Swap out your too-heavy moisturizer for something that’s lightweight, advises Dr. King. A water-based product or gel formulation is probably your best bet. Try Tony Moly Chok Chok Green Tea Watery Cream ($24.50) or ENature’s Squeeze Green Watery Gel Cream. Moisturizers that help promote a matte finish can also be helpful, especially if your skin type is naturally very oily.

The Sign: You’re Breaking Out  

The Cause: “If you have acne-prone skin, you need a formula that is repairing the skin’s barrier and also helping with clogged pores,” says Rouleau. “Often times, people with acne end up with a product that addresses one of these concerns, but not the other.”

The Remedy: Find a moisturizer that helps target your acne while still bolstering your skin’s barrier to improve hydration. The goal isn’t to beat your skin into submission, but to kill it with kindness. We recommend Dr Oracle’s A-Thera Cream, a gel moisturizer that is formulated specifically for acne-prone skin types. Another option is A’pieu Glycolic Acid Cream which combines AHAs and salicylic acid (known to effectively target acne) with birch juice and panthenol (vitamin B).

Bottom Line

If you’re not getting what you want out of your moisturizer, it may not be the right formula for you. To find the perfect fit, always check the ingredients to make sure they align with your skin type and concerns. And when you find that winner, ensure you get the most out of it by exfoliating regularly and applying it daily.

+ Got more moisturizer questions? Share them in comments below! 

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This Advent Calendar Makes the Holidays—And Your Skin—Brighter! https://theklog.co/best-skin-care-advent-calendar/ https://theklog.co/best-skin-care-advent-calendar/#comments Fri, 05 Nov 2021 17:32:00 +0000 https://theklog.co/?p=23151 Soko Glam’s Advent Calendar is back and better than ever: 12 days and 16 incredible products that’ll nourish and beautify your skin. Get one for yourself and another for a friend! Raise your hand high if you’re all about stretching out the holidays and making them as joyful as possible. Especially in these atypical times,...

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Soko Glam’s Advent Calendar is back and better than ever: 12 days and 16 incredible products that’ll nourish and beautify your skin. Get one for yourself and another for a friend!

Raise your hand high if you’re all about stretching out the holidays and making them as joyful as possible. Especially in these atypical times, indulging in more cheer just makes sense. Cue advent calendars, which serve as a way to celebrate the holidays for days in a row except for on a single morning! 

There are lots of advent calendars to choose from, but being the skin care fiends we are here at Soko Glam, it only makes sense for us to curate one that’s fully-loaded with nourishing face masks, cult-favorite cleansers, soothing toners, and beautifying skin care treatments. 

About Soko Glam’s Advent Calendar 

Housed in a stunning gold and black box that’s already primed for gifting, this year’s advent calendar delivers 16 products over 12 days. 

It’s perfect for:

  • skin care fanatics
  • anyone who’s obsessed with K-Beauty 
  • people who are curious about K-Beauty 
  • those who are worthy of some self-care TLC
  • holiday enthusiasts who want to make the most of the season

Even better, this advent calendar isn’t just a random assortment of skin care loot. It’s been painstakingly curated to include amazing products that all skin types can use, and it features everything you’d need to complete your skin care routine. 

Cleansers

  • Banila Co. Clean It Zero Cleansing Balm (travel size): This cult-favorite cleansing balm nixes all traces of makeup without stripping your skin of vital moisture. This iteration of the original features a Tri-Peel Acid Blend of AHA, BHA, and LHA to keep skin clear. 
  • Klavuu Pure Pearlsation Revitalizing Facial Cleansing Foam (travel size): You’ll love the gentle foaming action of this cleanser, which was the recipient of Soko Glam’s Best of K-Beauty Award in 2017. It’s formulated with 30 natural plant extracts to nourish your skin.

Toners

  • I’m From Rice Toner (travel size): Perfect for dry skin, this toner boasts 77.78% rice extract and to brighten your complexion and boost hydration.   
  • Isntree Green Tea Fresh Toner (travel size): Oily skin types should reach for this toner, which helps control excess sebum for a balanced, bright complexion.

Essence

Serum 

Moisturizers

  • Midnight Blue Calming Cream (full size): A 2019 Best of K-Beauty winner, Midnight Blue Calming Cream helps soothe irritated and stressed skin. It’s perfect for those with sensitive skin, acne-prone skin, sunburns, or post-treatment care.
  • Hanskin Real Complexion Hyaluron Moisture Cream (travel size): If you’ve got seriously dry and dehydrated skin, this moisturizer is a real game changer. It soothes redness, boosts moisture, and make skin feel soft.

Face Lotion

  • Benton Snail Bee High Content Skin Lotion (travel size): Packed with beloved K-Beauty ingredients (including snail mucin, bee venom, and hyaluronic acid), this lotion replenishes your skin’s moisture levels while evening out your complexion and improving skin clarity.

Face Oil 

Eye Products 

Masks & Treatments

  • Hanskin Vitamin C Glow Mask (travel size): Get your glow on with this vitamin C drenched mask from Hanskin. It reduces the look of dark spots, balances oil production, boosts glow, and visibly improves skin texture and tone.
  • Saturday Skin Yuzu Vitamin C Sleep Mask (travel size): Apply this sleep mask, catch some Zzz’s, then wake up to a glowing complexion. The key ingredient, yuzu, is known for its anti-aging and rejuvenation powers.
  • Soft Shield Pimple Patch (full): Speed up the pimple healing process by applying one of these soft patches directly on top of the offending area. It’ll absorb the impurities while reducing redness and size.

Soko Glam’s 2021 Advent Calendar retails for over $170, but it’ll only cost you $110. (A bargain and glorious skin? Yes, please!) Supplies are limited, so scoop it up while you can!

+What beauty advent calendars do you plan on picking up this season? Share your wish lists below!

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