FCM For Your Push Notifications

Push notifications are creating their own space as a marketing and communication channel. This brings us to the next most important question - How do we evaluate push notification services? This is something we thought we should tell you.

We love our data

The most important thing when you choose any software provider - especially in these times, when everything is on SaaS - is the freedom to move your data. In the case of push notifications, this data is even more important. You need to nurture the subscribers you’ve gathered over months and years of hard work. It’s important that they receive relevant messages based on their interests. You can’t afford to spam them and lose one precious prospective customer. You start figuring out how to filter and categorize them, and this isn’t possible when everything is stored in one service you are using. And therefore, when a particular service doesn’t work for you, and you want to move, it should be easy for you to switch providers without losing subscribers and supporting data.

So, how do you make sure that your data and subscribers are yours to move and alter?

We have the answer, and this is what other providers aren’t telling you - the importance of having your own FCM keys.

What is an FCM key?

Freeflys push notification using VWO Engage

FCM stands for Firebase Cloud Messaging. It is the new version of Google Cloud Messaging. This new version comes power-packed with more features, is accessible and easier than its older version (GCM).

In order to send push notifications, Chrome needs you to signup for a free FCM account. VWO Engage has its own FCM account, linking all of its user base. Your subscriber list gets automatically linked with VWO Engage FCM Account. As a well-wisher, we wouldn’t encourage this. In case you don’t have your own FCM account, you can easily set it up after signing up for VWO Engage.

Our last parting note

Currently, you can add as many subscribers and push notifications on a single FCM key; Google has not specified any constraints. But in the future, Google might just limit these numbers. And if this happens, you’ll have to share VWO Engage’s subscriber base limit number with our other clients.

Therefore, you are strongly advised to create your own FCM account, and add the FCM Project Number and FCM API key to your push notifications account.

If you need any help setting this up or have any queries, feel free to reach us at support@vwo.com