What is a squeeze page?
A squeeze page is a type of web page that is designed to collect email addresses from visitors. Squeeze pages are often used as part of a lead generation process and are typically designed to be highly targeted and focused on a specific topic or purpose. They usually include a form that visitors can fill out to sign up for a newsletter or other email list, and may also include information about the benefits of signing up. Squeeze pages are commonly used as part of an overall marketing strategy to build a list of potential customers or clients.
Squeeze Page vs. Landing page
Both squeeze pages and landing pages provide all the information you want on a single page. When you’re trying to persuade visitors to do a certain action, they’re both excellent for focused marketing. Furthermore, they both often only have one primary CTA, making it simple to keep track of conversions.
However, there are a few significant distinctions between the two:
| Squeeze Page | Landing Page |
| Contains simply one or two form fields: name and email address. | Multiple form fields can be present in order to collect as much data as possible from leads. |
| Most often significantly simpler and straightforward | Differs in size |
| Always includes two form fields to generate leads. | May be accessed by clicking a button. |
| Are normally minimalistic to prevent visitors from pondering too much. | Mostly have detailed images, information, and social evidence. |
| Frequently used at the beginning of the buyer journey. | May be implemented at any stage of the buyer journey. |
| Rarely obtain traffic through email sources. | Can get traffic from a variety of sources, including email. |
Why do you need a squeeze page?
There are several reasons why a business might use a squeeze page:
To build an email list
One of the primary purposes of a squeeze page is to collect email addresses, which can be used to send newsletters, marketing emails, or other forms of communication.
To generate leads
Squeeze pages can be used to identify potential customers or clients who are interested in a particular product or service.
To promote a product or service
Squeeze pages can be used to promote a product or service and encourage visitors to make a purchase or sign up for a free trial.
To capture information about visitors
Squeeze pages can be used to capture information about visitors, such as their names, email addresses, and other contact information. This information can be used to better understand the needs and preferences of potential customers.
To increase conversion rates
Squeeze pages are often designed to be highly targeted and focused, which can help increase conversion rates (i.e., the percentage of visitors who complete the desired action, such as signing up for an email list or making a purchase).
Elements of a good squeeze page
Below are some elements that should be part of a good squeeze page:
A brief and engaging heading
A good squeeze page will have a clear and compelling headline that explains the value proposition of the page and motivates visitors to take action.
A clear and concise copy
The copy on a squeeze page should be well-written and concise, clearly explaining the benefits of signing up and the value that the visitor will receive.
A visible call to action
The call-to-action (CTA) on a squeeze page should be prominent and easy to find, encouraging visitors to sign up or take the desired action.
Make the value clear
Visitors need to understand the value of signing up for your email list or taking the desired action. Make sure the benefits of signing up are clear and compelling and address any potential objections or concerns that the visitor might have.
A visually attractive design
A good squeeze page should have a visually appealing design that is consistent with the overall branding of the website.
A mobile-responsive design
With more and more people accessing the web on their smartphones, it’s important for squeeze pages to be mobile-responsive, meaning they look and function well on smaller screens.
A clear privacy policy
It’s important for a squeeze page to have a clear privacy policy that explains how the visitor’s information will be used and protected.
Social proof
Including social proof, such as customer testimonials or trust badges, can help increase the credibility and trustworthiness of the squeeze page.
A valuable offer
On a squeeze page, a valuable offer is something that motivates visitors to sign up for your email list or take the desired action. The more relevant and valuable the offer is to the visitor, the more likely they will be to take the desired action. Some examples include
- A free ebook or whitepaper
- A discount or coupon for a product or service
- Access to exclusive content or resources
- A free trial or demo of a product or service
- An invitation to an upcoming webinar or event
Steps to create a high-converting squeeze page
Following are the steps to create a high-converting squeeze page:
Determine your target audience
Before you start creating your squeeze page, it’s essential to identify your target audience and understand their needs and preferences. This will help you create a page that is relevant and compelling to your audience.
Define your goal
Clearly define your goal for the squeeze page. Are you looking to build an email list, generate leads, or promote a specific product or service? A clear plan will help you focus your efforts and create a more useful page.
Create a captivating headline
The headline is one of the most important elements of a squeeze page, as it’s the first thing that visitors will see. Make sure your headline clearly explains the value proposition of the page and motivates visitors to take action.
Write compelling copy
The copy on your squeeze page should be well-written and concise, clearly explaining the benefits of signing up and the value that the visitor will receive. Use bullet points to highlight the key benefits, and be sure to address any potential objections or concerns that the visitor might have.
Add a prominent call-to-action
The call-to-action (CTA) on your squeeze page should be prominent and easy to find, encouraging visitors to sign up or take the desired action. Make sure the CTA is clear and specific, and consider using a button or other visual element to draw attention to it.
Use visual components
Visual elements, such as images and videos, can help make your squeeze page more engaging and visually appealing. Use high-quality images and videos that are relevant to the page’s content and purpose.
Optimize for mobile devices
With more and more people accessing the web on their smartphones, your squeeze page needs to be mobile-responsive, meaning it looks and functions well on smaller screens.
Test and optimize
Once your squeeze page is live, be sure to test and optimize it to ensure that it’s performing as well as possible. Use tools like Google Analytics to track performance, and consider A/B testing different elements of the page to see what works best.
Conclusion
A compelling offer is the secret to a fantastic squeeze page. Always keep in mind who your target market is. You need to be aware of their objectives and concentrate your lead magnet on a single issue.
You may develop unique offers and squeeze pages for every issue. Consequently, you will be able to approach your audience from many directions. You’ll gain more email subscribers as a result.
