Whitepapers & Ebooks
Get comprehensive insights about testing, optimization, UX, design, and more
Inside The Minds of European Online Shoppers: eCommerce 2023 Survey Report
We interviewed 400+ online shoppers across Europe to understand what users want from eCommerce stores in 2023. We then distilled these results and converted them into actionable insights. Our new study, "What Users Expect from Online Shops" gives brands a deep dive into the online buying preferences of European shoppers to understand what makes a Great eCommerce experience in 2023.
Learn more
Worksheet: Emotional Competitor Research
Understanding your competitors across various parameters is instrumental in refining your value proposition effectively. Here's a template to guide your research through an emotional lens.
Learn more
The Power of Emotion-Based Experimentation
At the core of your choices is a quiet powerhouse: emotions. While thoughts and rationale may RSVP to the decision-making party, emotions are the unseen architects of the celebration. Read all about emotions that impact conversions.
Learn more
Improve Mobile App UX
High loading times, constant crashes, and unresponsive elements-your users are probably struggling with some or all of these app UX issues. This eBook shares a complete action plan to identify these problems, boost app retention, & optimize your UX.
Learn more
Adáptate o Muere
Descubre estudios de casos reales, insights de 700+ expertos, y un framework de crecimiento práctico, destacando el valor permanente de la experimentación.
Learn more
Adapt or Perish
This eBook provides strategies to optimize your conversion funnel, featuring real case studies, over 700 professional insights, and a practical growth framework in collaboration with Product Hackers to enhance your experimentation journey.
Learn more
Leveraging GA4 for Deeper Insights and Optimisation
As a new analytics phase looms, the question is: are you prepared to face the challenge? Leveraging GA4 for advanced optimisation and A/B testing may seem complex, but with a thoughtful approach, you can piece together the puzzle's moving components.
Learn more
Reducing Cart Abandonment
Do you know why optimizing carts can cure umpteen business vows? Because they serve as the singular source of revenue where all assumptions, strategies, and promotions collide to test the sentiment of the user. This ebook shows how.
Learn more
Leveraging Heuristic Analysis & Voice of Customer Research for CRO
Heuristic Analysis and Voice of Customer (VoC) research are invaluable tools for conversion rate optimization (CRO). As the digital landscape becomes more complex, understanding how users interact with a webpage and what motivates them is necessary.
Learn more
A/B Testing Insights Report 2023
The A/B Testing Insights report includes insights from over 1M+ tests run on 100,000 websites across 18 industries. Know where you stand in the testing landscape from the deeper insights and industry benchmarks in this report.
Learn more
Get Serious About Experimentation
You should feel more confident in what you can do to get started in experimentation or what you can do to level up your program that’s already running. In this playbook, we share a step-by-step approach to be a strategic, intentional winner.
Learn more
The Ultimate Playbook to Experimentation for SaaS
SaaS companies experiment for better user experiences, impacting metrics like customer value. This eBook covers KPIs, strategies, methods, and case studies to create efficient experimentation programs and A/B test for each phase in SaaS businesses.
Learn more
Experimentation Loop
Experimentation should not be a linear process. Brands that pave their path for long-term growth think differently. They think in loops. We show you how to structure your experiments into a simple three-steps loop.
Learn more
Your Website is Broken
We spoke with 6 founders, marketing heads, and university professors to uncover how the website and team structures are broken.
Learn more
Small Tests. Big Wins.
In this eBook, we present examples of the world’s 10 leading brands from different domains who attribute their success to experimentation.
Learn more
Scaling a Conversion Optimization Program
We understand the challenges faced by a company when scaling optimization programs and creating a culture of experimentation. We teamed up with HubSpot to help marketers overcome these challenges and supercharge their CRO program with this guide.
Learn more
The Complete DIY Guide To Improving Conversions in 60 Days
A DIY guide built by VWO & Hubspot, which will help you learn and implement process-oriented CRO for your business in a matter of just 60 days.
Learn more
