DE
Research & Design
Converting with Comedy: Research Parallels for CRO
13 February 2024
Duration: 40 minutes (Approx.)
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About The Session
Great ideas can come from anywhere, and as a CRO, your job is to spot, filter and lead quick execution around them for when they do appear.
Join Viket Benzesin, who is experienced in both research and stand-up comedy, as she delves into the unexpected similarities between these seemingly unrelated areas. This entertaining webinar offers a high-energy exploration of how humour and research intersect, providing a unique perspective on the intricacies of Conversion Rate Optimization (CRO). From punchlines to profit, discover how leveraging humour can upgrade your CRO strategies, making the journey from data to conversions an enjoyable and enlightening experience.
Takeaways
- Understanding similarities between comedy and research
- Learning how to and why to add comedy elements to your CRO processes.
- A good laugh
