CDP vs DMP: What is the difference and Which one do you need?

CDP vs DMP: What is the difference and Which one do you need?

Inaccurate customer data is costing companies real dollars. Why? Because when companies look at incorrect…

Read More
Pratyusha Guha

Pratyusha Guha

11 Min Read
Announcing Visitor Profiles – Profitable Digital Empathy as an Outcome

Announcing Visitor Profiles – Profitable Digital Empathy as an Outcome

We define Digital Empathy as the complex ability to stack all individual, unique pieces of…

Read More
Bhavya Sahni

Bhavya Sahni

7 Min Read
Case: How Customer Journey Mapping Helps Strengthen Your Online Channel

Case: How Customer Journey Mapping Helps Strengthen Your Online Channel

(This is a guest post authored by Ralph Wolbrink, co-founder at Pure Internet Marketing) Online…

Read More
Ralph Wolbrink

Ralph Wolbrink

12 Min Read

DOWNLOAD A/B TESTING FREE E-BOOK