I'm a chai fanatic and a paranoid parent to a spunky toddler. When I'm not copyediting or working on marketing projects, I love to spend my time reading, looking out of the window, and scribbling notes in my diary. Besides B2B content, my passion lies in modern, behavioral astrology. I'm a dreamer and wish to write stories for children someday :)
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Imagine a world devoid of customer behavior analysis tools. There would be no dearth of…
Niti Sharma
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In today’s rapidly evolving digital landscape, where brands and businesses compete for the attention of…
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In today’s competitive business landscape, customer engagement is a critical factor that can make or…
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In today’s competitive business landscape, customer engagement has emerged as a critical strategy for driving…
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How to run complex experiments without fearing performance or privacy issues with VWO server-side testing…
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VWO’s privacy-first approach: what it entails, why it is essential, and how it benefits our…
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A deep dive into how VWO’s native support to dynamic websites makes experimentation easy for…
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VWO, the experimentation platform used by fast-growing brands the world over, recently announced a partnership…
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A deep dive into how VWO’s advanced targeting capabilities, robust integration ecosystem, and sophisticated experimentation…
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