Hailing from a humanities background, I stumbled into the world of products that scream innovation and into the world of marketing. I'm a Brand Marketer on the weekdays and on weekends, a curious kid who wants to learn and do everything from painting to carpentry and cooking. A travel enthusiast to the core, I often find myself escaping to the hills, looking for the quietest spots with breathtaking views.
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Consumers expect companies to deliver personalized interactions – 71% of consumers, to be precise. And…
Shanaz Khan
15 Min ReadShopify is one of the most widely used platforms to host eCommerce websites. Yet, there…
Shanaz Khan
13 Min ReadIn 2023, we’re looking at around 5.25 billion smartphone users worldwide, with a yearly increase…
Shanaz Khan
15+ Min ReadWebsite heatmaps are unarguably one of the most fascinating and insightful web behavior analytics tools…
Shanaz Khan
9 Min ReadOne of the many questions that User Experience designers want to answer with considerable certainty…
Shanaz Khan
15+ Min ReadA cursory search for the term “WordPress Heatmap” or “benefits of using WordPress heatmaps” will…
Shanaz Khan
8 Min ReadBefore we dive into the fascinating nuances of eye tracking and its many applications, it…
Shanaz Khan
7 Min ReadA heatmap dashboard is a report card-like central repository of all the data collection configurations…
Shanaz Khan
5 Min ReadGoogle has expanded its operations into almost all facets of everyday life – search engine,…
Shanaz Khan
4 Min ReadJoin our community of 10,000+ Marketing, Product & UX Folks today & never miss the latest from the world of experience optimization.
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Christoffer Kjellberg CRO Manager
VWO has been so helpful in our optimization efforts. Testing opportunities are endless and it has allowed us to easily identify, set up, and run multiple tests at a time.
Elizabeth Levitan Digital Optimization Specialist
As the project manager for our experimentation process, I love how the functionality of VWO allows us to get up and going quickly but also gives us the flexibility to be more complex with our testing.
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