Pricing & Plans

Start optimizing your digital experiences with VWO today.

VWO Testing - Web

Improve your conversions with Web A/B testing, Split URL testing & Multivariate testing. Run tests on desktop website, mobile website, latest single page applications, progressive web applications, responsive websites and more with ease.

Are you a Google Optimize 360 customer? Upgrade to VWO and receive special discounts on migration.

Monthly Tracked Users (MTU) Know More

Select the number of unique visitors that you plan to test in a month. This can be a subset of your monthly total traffic.

10K 50K 100K 250K 500K 750K 1M 1.5M 2M 3M 4M 5M 5M+

Starter

For businesses wanting to get started with experimentation

A/B Testing
Split URL Testing
Mobile Website Testing
Unlimited Concurrent Experiments
Limited Variations
Limited Goals/ Metrics
Visual Editor
Code Editor
Add/ Edit Elements
Multi-Page campaigns
Multi Arm Bandit
URL & Device Targeting
Preview Variations
Traffic Allocation
Email Support
US and EU Data Center Available
Unlimited Account Members

Growth

For small businesses looking to expand their optimization program.

Everything in STARTER Plus
Unlimited Variations
Unlimited Goals/Metrics
OS Targeting
User Type Targeting
Traffic Source Targeting
Elements Library
Limited Version History
Download Summary Report
Share Report
Create Sub-Accounts
Add-Ons Available
Chat Support

Pro

For mid sized businesses seeking to scale their optimization process.

Everything in GROWTH Plus
Multivariate Testing
Multi-Browser QA
Multi-Device Campaigns
Cross-Domain Campaigns
Geo & Cookie Targeting
Query & UTM Parameter Targeting
Browser & Screen Resolution Targeting
Attributes List Targeting
Geo Report Filter
Device & OS Report Filter
Traffic Source Report Filter
Unlimited Campaign Version History
Apply & Save Conditional Filters
Campaign Scheduling
Phone support

Enterprise

For large teams, agencies, & enterprises focused on optimization.

Everything in PRO Plus
Personalized Text
Widget Library
Widget Triggers
Campaign Activation Triggers
Mutually Exclusive Groups
Self Hosting
Behaviorial Targeting
IP Targeting
Download Detailed Report
Single Sign On (SSO)
API Access
Dedicated Account Manager
Onboarding and Training

Not sure which plan is right for you, or contact our sales team!

Get started with a full-featured trial

Free for 30 days. No credit card required.

Feature List
Show Differences Only	Starter	Growth	Pro	Enterprise
Campaign Types
AB Testing Build and compare variations of your website to analytically determine the better performing version.
Split URL Testing Compare various versions of your website hosted on multiple URLs by distributing website traffic among them to determine the highest-performing variation.
Multivariate(MVT) Testing Simultaneously modify multiple variables to test a hypothesis and determine the best-performing combination of variations.		Can be enhanced via Multi Variate Testing (MVT) Add-On
Campaign Editor
No. of Concurrent Campaigns Total number of tests you can run on your account concurrently.	Unlimited	Unlimited	Unlimited	Unlimited
No. of Variations Total number of variations you can create for a test.	Upto 3	Unlimited	Unlimited	Unlimited
Visual Editor Utilize the powerful WYSIWYG point-and-click visual editor to create and edit variations with ease, eliminating the dependency on IT.
Code Editor Make advanced modifications to any aspect of your website using HTML, JavaScript, CSS, and jQuery.
AI-Based Text Recommendations Generate alternate text recommendations for the existing copy on your website.
Add/ Edit Elements Add new or edit UI elements to your webpage.
Preview Variation(s) Conduct a quality review of the variations by previewing them to verify that all modifications have been applied to the website before going live.
Multi-Page Campaigns Easily apply the same experience to multiple pages with a single click, eliminating the need for manual duplication of changes across pages.
Selective-Page Campaigns Apply changes only on the page you edited, even if the campaign includes multiple pages.
Multi-Device Campaigns Tailor modifications to specific devices or apply them consistently across all devices.
Add Campaign JS Run a custom code for the entire campaign regardless of which variation the users sees.
Personalized Text Personalize the text on your webpage with customer-specific behavioral or demographic data.
Campaign Editor Library
Elements Library Library of customizable pre-designed UI elements like list item, content block, buttons, etc.
Save Modifications to Library Save and reuse modifications made to web elements to easily apply the same changes to similar elements without having to recreate them.		Can be enhanced via Editor Library Plus Add-On
Save Elements to Library Use the click-and-save feature to store UI elements, such as text blocks, buttons, banners, and pop-ups, in the library for future reuse.		Can be enhanced via Editor Library Plus Add-On
Widgets Library Create customizable banners, pop-ups, and other web page elements with images and forms, directly within the VWO Visual Editor, without coding.		Can be enhanced via Editor Library Plus Add-On	Can be enhanced via Editor Library Plus Add-On
Widget Triggers Control when a widget appears, how often it appears, or does not appear when dismissed.		Can be enhanced via Editor Library Plus Add-On	Can be enhanced via Editor Library Plus Add-On
Campaign Settings
Goals/ Metrics Configure and track goals in your VWO account.	Upto 5	Unlimited	Unlimited	Unlimited
Traffic Allocation Allocate the traffic on which you want to run the campaign and distribute the allocated traffic among the various variations created for the test.
Campaign Alerts Set email alerts for account administrators to receive notifications for your VWO campaign related activities.
Multi Arm Bandit Expose the better performing variation to more users long before the test reaches statistical significance thus reducing the opportunity cost.
Multi-Browser QA Preview your tests across multiple browsers and validate them before launching the test.
Cross Domain Testing Run tests on multiple domains within user journey, where user tracking and goals can be on one or more domains.
Campaign Scheduling Schedule tests at specific time/date or create recurring schedule to run tests.
Mutually Exclusive Groups Ensure that a user doesn't participate in two or more running tests to eliminate result noise, bias, and test inter-play.		Can be enhanced via Mutually Exclusive Group Add-On	Can be enhanced via Mutually Exclusive Group Add-On	Upto 10 user groups Can be enhanced via Mutually Exclusive Group Add-On
Self Hosting Host VWO library and campaign setting files on your servers, easing your dependency on VWO servers.
Campaign Version History View the changes that you’ve made to your campaign over its lifetime.		Last 3	No limit	No limit
Campaign Targeting
URL Targeting Target users based on the URLs they land on.
Basic Device Targeting Target users based on the device they use. Basic options like mobile, desktop, tablet available.
Traffic Source Targeting Target users based on the traffic source (e.g., direct, non-paid, email) that directed them to the test page.
User Type Targeting Target returning users, accessing your website from the same browser subsequently, and new users, accessing your website for the first time.
Basic Operating System Targeting Target users based on their desktop OS. Basic options like macOS, Windows and Linux available.
Advanced Device Targeting Target users based on the device they use. Advanced options like mobile, desktop, tablet, ipad, ipod, iphone, android, google tv etc. available.		Can be enhanced via Targeting Plus Add-On
Advanced Operating System Targeting Target users based on their desktop OS. Advanced options like macOS, Windows, Linux, Unix, Windows 8 etc. available.		Can be enhanced via Targeting Plus Add-On
Browser Targeting Target users based on their browser.		Can be enhanced via Targeting Plus Add-On
Screen Resolution Targeting Target users based on their screen resolution.		Can be enhanced via Targeting Plus Add-On
User Agent Values Targeting Target users based on user-agent values.		Can be enhanced via Targeting Plus Add-On
Geo Targeting Target users from specific geographies or personalize website content for users from specific locations.		Can be enhanced via Targeting Plus Add-On
Cookie Based Targeting Target users based on cookie values. It can be customized based on varying business needs.		Can be enhanced via Targeting Plus Add-On
Javascript Variable Targeting Target user groups based on custom events that occur on your website using Javascript variables.		Can be enhanced via Targeting Plus Add-On
User Intent Targeting Target users based on their intent of visiting your website using referral URLs.		Can be enhanced via Targeting Plus Add-On
Query Parameter Targeting Target users based on their query parameters.		Can be enhanced via Targeting Plus Add-On
UTM Parameter Targeting Target users based on UTM parameters such as UTM source, medium, campaign etc.		Can be enhanced via Targeting Plus Add-On
Time Based Targeting Target users on your test page based on their arrival time and day of the week.		Can be enhanced via Targeting Plus Add-On
Saved User Segments Access previously created user segments for efficient reuse in tests without the need for repeated creation.		Can be enhanced via Targeting Plus Add-On
Conditional Targeting Create advanced user segments by combining multiple targeting conditions using AND and OR.		Can be enhanced via Targeting Plus Add-On
Attributes List Targeting Precisely target audience by matching a list of values with cookies, JavaScript variables, or any other identifier.		Can be enhanced via Attributes List Add-On	5 Can be enhanced via Attributes List Add-On	20 Can be enhanced via Attributes List Add-On
Advanced Targeting Logic Use brackets to create logic of targeting with multiple conditions. For example - [Users in USA OR Users in India] AND [New Users OR iOS Device]		Can be enhanced via Targeting Plus Add-On	Can be enhanced via Targeting Plus Add-On
Behavioral Targeting Target based on events, user behavior, and actions taken by the user on your website.		Can be enhanced via Targeting Plus Add-On	Can be enhanced via Targeting Plus Add-On
IP Based Targeting Target users based on IP address.		Can be enhanced via Targeting Plus Add-On	Can be enhanced via Targeting Plus Add-On
Custom Event Targeting Target user groups based on custom events that occur on the website.		Can be enhanced via Targeting Plus Add-On	Can be enhanced via Targeting Plus Add-On
Campaign Triggers
Basic Page Viewed Trigger Trigger a campaign when a visitor has viewed at least 1 page in a session.
Basic Time Spent Trigger Trigger a campaign after a visitor has spent more than10 seconds on the page or 60 seconds in a session.
Basic Page Scroll Trigger Trigger a campaign after a visitor has scrolled more than 50% of the page.
Basic Exit Intent Trigger Trigger a campaign when a visitor is trying to close the page.
Advance Page Viewed Trigger Trigger a campaign immediately or after a visitor has viewed a certain number of pages.		Can be enhanced via Trigger Plus Add-On
Advance Time Spent Trigger Trigger a campaign immediately or after a visitor has spent a certain amount of time on a page or a session.		Can be enhanced via Trigger Plus Add-On
Advance Page Scroll Trigger Trigger a campaign immediately or after a visitor has scrolled a certain percentage of the page.		Can be enhanced via Trigger Plus Add-On
Advance Exit Intent Trigger Trigger a campaign immediately or after a visitor is trying to close the page.		Can be enhanced via Trigger Plus Add-On
Conditional Triggers Create advanced triggers by combining multiple trigger conditions using AND and OR.		Can be enhanced via Trigger Plus Add-On
Saved Triggers Access previously created triggers for efficient reuse in campaigns without the need for repeated creation.		Can be enhanced via Trigger Plus Add-On
Click Element Trigger Trigger a campaign immediately or after a visitor has clicked on an element.		Can be enhanced via Trigger Plus Add-On	Can be enhanced via Trigger Plus Add-On
Form Submission Trigger Trigger a campaign immediately or after a visitor has submitted a form.		Can be enhanced via Trigger Plus Add-On	Can be enhanced via Trigger Plus Add-On
Engagement Trigger Trigger a campaign immediately or after there is engagement on the page.		Can be enhanced via Trigger Plus Add-On	Can be enhanced via Trigger Plus Add-On
New Session Trigger Trigger a campaign immediately or after a new session is created.		Can be enhanced via Trigger Plus Add-On	Can be enhanced via Trigger Plus Add-On
Javascript Trigger Write custom triggers using JavaScript to fire a campaign based on an event or a specific user action.		Can be enhanced via Trigger Plus Add-On	Can be enhanced via Trigger Plus Add-On
A/B Test Variation Trigger Trigger a campaign immediately or after a visitor sees a specific A/B test variation.		Can be enhanced via Trigger Plus Add-On	Can be enhanced via Trigger Plus Add-On
Goal Based Trigger Trigger a campaign immediately or after a particular goal you have configured in VWO is completed.		Can be enhanced via Trigger Plus Add-On	Can be enhanced via Trigger Plus Add-On
Event-Based Triggers Trigger a campaign based on Data360 Events.		Can be enhanced via Trigger Plus Add-On	Can be enhanced via Trigger Plus Add-On
Advanced Trigger Logic Use brackets to create logic of triggers with multiple conditions. For example - [Users in USA OR Users in India] AND [New Users OR iOS Device]		Can be enhanced via Trigger Plus Add-On	Can be enhanced via Trigger Plus Add-On
Campaign Activation Trigger Control activation of campaigns using manual triggers by custom conditions in your website code.		Can be enhanced via Trigger Plus Add-On	Can be enhanced via Trigger Plus Add-On
Campaign Reports
Reporting Dashboard See the results of your experiments on our Bayesian-powered reporting dashboard.
Goal Comparison Compare multiple goals within the same report.
Download Summary CSV Download the summary report to see the high level information about your test data.
Share Report Share report with other VWO account users or even with people without VWO access.
Traffic Source Filters Filter reports based on where your users came from (e.g. direct, paid, non-paid, email).		Can be enhanced via Reporting Plus Add-On
Device Filters Filter reports based on the device your users use.		Can be enhanced via Reporting Plus Add-On
Operating System Filters Filter reports based on the operating system your users use.		Can be enhanced via Reporting Plus Add-On
User Type Filters Filter reports based on new or returning users differently to study their behavior separately and personalize their experiences.		Can be enhanced via Reporting Plus Add-On
UTM Parameter Filters Filter reports based on UTM parameters such as UTM source, medium, campaign etc.		Can be enhanced via Reporting Plus Add-On
Query Parameter Filter Filter reports based on query parameters.		Can be enhanced via Reporting Plus Add-On
Geo Filters Filter reports for specific geographies.		Can be enhanced via Reporting Plus Add-On
Time Based Filters Filter reports based on user arrival time or day of the week.		Can be enhanced via Reporting Plus Add-On
Saved Report Filters Save your report filter as a segment and you can reuse this to slice reports faster in future .		Can be enhanced via Reporting Plus Add-On
Compare User Segments Simultaneously visualize and compare two or more user segments in reports for far more comprehensive insights and decision-making.		Can be enhanced via Reporting Plus Add-On
Conditional Filters Filter reports deeply by combining multiple segmentation conditions using AND and OR.		Can be enhanced via Reporting Plus Add-On
Advanced Reporting Logic Use brackets to create logic of filtering reports with multiple conditions. For example - [Users in USA OR Users in India] AND [New users OR iOS Device]		Can be enhanced via Reporting Plus Add-On	Can be enhanced via Reporting Plus Add-On
Custom Dimension Make use of visitors' unique attributes to analyze test performance		Can be enhanced via Reporting Plus Add-On	Can be enhanced via Reporting Plus Add-On	50
Download Detailed CSV Download detailed user reports in .csv format with complete segment data, goal completion and custom dimensions.		Can be enhanced via Reporting Plus Add-On	Can be enhanced via Reporting Plus Add-On
Platform & Account Management
Account Members Add multiple people to the same account but with varying levels of access.	Unlimited	Unlimited	Unlimited	Unlimited
Workspaces Create workspaces for different teams or digital assets. Very handy for large enterprises.	0	1	3	5
Internal IP Exclusion Users who access your website from these IP addresses will not be tracked in VWO.
Pages Classify your web pages into different categories to quickly create, manage and scale experiments specific to them.
Integrations Seamlessly integrate with third-party tools.
API Access (rate limit of 60K/month) Start and pause campaigns programmatically or pull test metrics into other dashboards.		Can be enhanced via Developer Plus Add-On	Can be enhanced via Developer Plus Add-On
Security & Compliance
Data Storage All VWO data is stored in one of the three data centers, as configured for the accounts	USA, EU, India	USA, EU, India	USA, EU, India	USA, EU, India
2-Factor Authentication (2FA) 2FA provides an extra layer that protects your data from cybercrime & fraud. VWO offers both account and individual level 2FA.
Activity Monitoring Review the usage history, including all activities performed by different account members within the account.
GDPR, HIPAA, CCPA, ISO 27001:2013, ISO 27001:2019, PCI DSS Compliant VWO regularly undergoes independent verification of its security, privacy, and compliance controls to meet the customers' needs.
Account Alerts Set email alerts for account administrators to receive notifications for your VWO account related activities.
Login Restriction Restrict login into your VWO app to specific city/ region/ country/ IP address.
Single Sign On Enable single sign-on using any SAML 2.0 identity provider to authenticate members from your organization.		Can be enhanced via Security Plus Add-On	Can be enhanced via Security Plus Add-On
Support
Support Availability The availability of our support team to respond and resolve your queries irrespective of the timezone.	24 X 5	24 X 5 Can be enhanced via Support Plus Add-On	24 X 5 Can be enhanced via Support Plus Add-On	24 X 7
First Response Time (working days only) The time it takes for our support team members to become available in your timezone for query resolution.	12 hrs	8 hrs Can be enhanced via Support Plus Add-On	6 hrs Can be enhanced via Support Plus Add-On	4 hrs
Knowledge Base Search and browse our online knowledge base for answers and documentation.
Email Support Reach out to support via registered email to give feedback or raise an issue.
Chat Support Reach out to support via in-app chat to give feedback or raise an issue.
Phone Support Get on a call with a VWO support member to resolve your queries.		Can be enhanced via Support Plus Add-On
Customer Success
Self Paced Training Videos Watch our recorded training videos for every feature as per your schedule.
Dedicated Account Manager A dedicated manager assigned to your account helps you every step of the way toward success.		Can be enhanced via Support Plus Add-On	Can be enhanced via Support Plus Add-On
1-on-1 Onboarding & Training Avail our end-to-end training programs to leverage your website for better conversions using industry best practices.		Can be enhanced via Support Plus Add-On	Can be enhanced via Support Plus Add-On

Product Add-Ons

Extend your product capabilities with these add-ons. They are activated only for the product that they have been purchased for.

Targeting Plus

Get access to enterprise level targeting features except attribute list targeting.

per month

Available With:

Growth Plan, Pro Plan

Reporting Plus

Get access to enterprise level reporting features.

per month

Available With:

Growth Plan, Pro Plan

Editor Library Plus

Get access to enterprise level editor library features.

per month

Available With:

Growth Plan, Pro Plan

Trigger Plus

Get access to enterprise level trigger features.

per month

Available With:

Growth Plan, Pro Plan

Mutually Exclusive Groups

Get access to a pack of 10 mutually exclusive groups.

per month

Available With:

Growth Plan, Pro Plan, Enterprise Plan

Multi Variate Testing (MVT)

Get access to Multi Variate Testing.

per month

Available With:

Growth Plan

MTU Quota

Get access to 10,000 MTUs.

Available With:

Growth Plan, Pro Plan, Enterprise Plan

Account Add-Ons

Extend your account capabilities with these add-ons. Once purchased, they are activated for all your existing products.

Support Plus

Get access to enterprise level support & customer success features.

per month

Available With:

Growth Plan, Pro Plan

Security Plus

Get access to enterprise level security features.

per month

Available With:

Growth Plan, Pro Plan

Developer Plus

Get access to 60,000 API calls per month.

per month

Available With:

Growth Plan, Pro Plan

Attributes List

Get access to a pack of 5 attributes list.

per month

Available With:

Growth Plan, Pro Plan, Enterprise Plan

Frequently Asked Questions

A Monthly Tracked User (MTU) is a visitor who becomes part of a campaign powered by VWO in a billing month. Each VWO product maintains a separate quota of MTUs. There are specific products where shared MTUs can be bought as well.
Billing month is the period from when your contract starts to the same date in the following month. For example, if your contract starts on 27th Feb, 2022, your billing month would begin on the same date and conclude on 27th March, 2022.
Yes, you can buy a common MTU quota for all VWO products except VWO Insights. The quota consumption logic of Insights is different from other VWO products so its quota allocation has to be done separately. Kindly note that visitors will still be counted towards MTU on a per-product basis.
You can estimate the no. of MTUs you will need by looking at your Monthly Active User (MAU) count (including anonymous visitors). Depending on your requirement, you can purchase MTUs for your entire MAU count or a subset of it.
Visitors are counted towards MTU on a per-product basis. In the same billing month,
- If a visitor becomes a part of multiple campaigns of the same product, VWO will count them as a single MTU for that product.
- If a visitor becomes a part of campaign(s) of different VWO products, VWO will count them as a separate MTU for each product.
Please refer to this doc to understand the counting logic of all VWO products.
For VWO Testing - Web, you get the entire MTU quota upfront. However, as per your requirement, we can also ensure that the quota is refreshed on a monthly basis.
All your running tests and data capture will stop upon exhaustion of quota. Automatic extension of quota does not happen. To get more quota added, please get in touch with us.
No, unconsumed quota cannot be carried forward to the next billing cycle.
Yes, we have a Starter plan which is free for up to 50K MTU. Check the plan comparison section above to know the features included in this plan.
Yes, there is a full-featured free trial for VWO which means you will be able to access all the VWO products, including VWO Testing - Web, during the trial period.
VWO Testing - Web pricing is based on the number of MTUs you choose. Please refer to the VWO Testing - Web section above and use the MTU slider to find out the price against each plan.
We support multiple options for payment. You can view the entire list here.
We have monthly, annual, & multi-year billing options available based on the plan tier. Starter can be purchased as a monthly plan only; Growth can be purchased as monthly/ annual/ multi-year plans; Pro and Enterprise can only be purchased as annual/ multi-year plans.
Yes, VWO provides multiple currency options during the payment process. They are INR, AUD, CAD, GBP, EUR & JPY.
Yes, VWO has a Data Center in Belgium (europe-west1 of GCP) so you can comfortably store your data within the EU. Furthermore, all customers have a choice to choose between US & EU Data Center when they sign up with us.
VWO supports customers from all over the globe and does not have a usage limitation for any country except a few. Those countries are China, Crimea, Cuba, Iran, Myanmar, North Korea, Sudan, and Syria.
The aforementioned three products differ in the sense that they help you run experiments in different places.
VWO Testing - Web helps you run experiments on desktop website, mobile website, and latest SPAs.
VWO Testing - Mobile App helps you run experiments on mobile apps i.e. native iOS & Android applications.
VWO Testing - Server Side helps you run experiments on new product launches and progressively rollout new features.
Depending on your use-case, you can subscribe to the right product or a bundle.
Yes, VWO supports cross-domain tracking. You can enable multiple domains for a test and track goal conversions across all of them.
Yes, VWO provides a discount on combo deals and longer contracts. Please get in touch to know more.
Yes, VWO supports non-profits by giving them preferential pricing on all VWO plans. If you’re one such organization looking for customized pricing of VWO, get in touch with us.
Account level add-ons apply at an account level and hence once purchased, are available to all existing products.
Product level add-ons apply at a product level and hence once purchased, are available to only specific products.
No, an account level add-on is applicable to all products. You don’t need to buy it individually for each product.
No, add-ons are only available in Growth, Pro, and Enterprise plans.
The VWO Starter plan allows you to access campaign data from the past 90 days on a rolling basis. This means that you can see data for the previous 90-day period at any given time, but as new data is collected, the oldest data will no longer be available. However, once a campaign is paused/ stopped, the campaign summary data will be available forever.
After you downgrade to the Starter plan, only the campaign data from the last 90 days will be retained and the older data will be automatically purged on a rolling basis. For campaigns that were paused/ stopped more than 90 days before the activation of the starter plan, the campaign summary data will be available forever.
After you upgrade to a higher Testing plan, your existing campaign's data from the last 90 days will be carried forward and your campaigns will start saving data for more than 90 days as well.

Can't find your question here? Connect with us instantly!

VWO Testing - Mobile App

Test new ideas with confidence and enhance your in-app user experience. Built for native iOS & Android applications.

Monthly Tracked Users (MTU) Know More

Select the number of unique visitors that you plan to test in a month. This can be a subset of your monthly total traffic.

10K 50K 100K 250K 500K 750K 1M 1.5M 2M 3M 4M 5M 5M+

Enterprise

Best for teams to test hypotheses on mobile app and ramp up mobile engagement.

A/B Testing
Android & iOS SDKs available
Advanced Targeting
Report Filter
Goals Tracking
API Access
Single Sign On (SSO)
Email, Chat and Phone Support
Dedicated Account Manager
Onboarding and Training
US and EU Data Center Available
Unlimited Account Members

Not sure yet, or contact our sales team!

Get started with a full-featured trial

Free for 30 days. No credit card required.

Feature List
	Enterprise
Campaign Types
AB Testing Run complex experiments on touchpoints that significantly impact your key metrics with mobile app AB testing. Make data-driven changes that positively impact KPIs
Campaign Implementation
No. of Concurrent Campaigns Total number of tests you can run on your account concurrently.	Unlimited
No. of Variations Total number of variations you can create for a test.	Unlimited
Opensource SDKs Easily integrate our SDK into your applications and run mobile app experiments seamlessly. VWO supports SDKs for both Android as well as iOS.
Configurable Errors & Messages Logging VWOs SDKs have loggers to let your developers know what is happening during each test. The loggers enable developers to customize errors and messages according to business needs.
Preview Campaign Conduct a quality review of the created experience by previewing them to verify that all modifications have been applied to the app before going live.
Campaign Goals
Conversion Goals Track user actions goals like clicks, page views and more though conversion goals
Revenue Goals Track user actions that have monetary implications such as order value, subscribe, upgrade and more through revenue goals
Global Goals Track the same goal across multiple campaigns using the same goal identifier in your code-base.
Campaign Specific Goals Track goals pertaining to just one campaign using unique goal identifiers
Campaign Settings
Traffic Allocation Allocate the traffic on which you want to run the campaign and distribute the allocated traffic among the various variations created for the test.
Campaign Alerts Set email alerts for account administrators to receive notifications for your VWO campaign related activities.
Multi Arm Bandit Expose the better performing variation to more users long before the test reaches statistical significance thus reducing the opportunity cost.
Mutually Exclusive Groups Ensure that any user doesn't participate in two or more running tests to eliminate result noise, bias, and test inter-play.	Upto 10 user groups Can be enhanced via Mutually Exclusive Group Add-On
Campaign Scheduling Schedule tests at specific time/date or create recurring schedule to run tests.
Campaign Targeting
Device Targeting Target users based on the device they use.
OS Version Targeting Target users based on their OS version.
Screen Resolution Targeting Target users based on their screen resolution.
Time Based Targeting Target users on your app based on their arrival time and day of the week.
User Type Targeting Target returning users, accessing your website from the same browser subsequently, and new users, accessing your website for the first time.
Geo Targeting Target users or personalize content for users from specific countries.
Custom Variable Based Targeting Use custom data, attributes or behaviors/events of a user from your own data sources to target a specific subset of users
Conditional Targeting Develop advanced user segments by combining multiple segmentation conditions with AND/OR logic.
Advanced Targeting Logic Use brackets to create logic of targeting with multiple conditions. For example - [Users in USA OR Users in India] AND [New Users OR iOS Device]
Campaign Reports
Reporting Dashboard See the results of your experiments on our Bayesian-powered reporting dashboard.
Share Report Share report with other VWO account users or even with people without VWO access.
Custom Dimension Make use of user's unique attributes to analyze test performance	50
Report Filters Slice and dice your user data on the basis of custom dimensions to get deeper insights on different user segments.
Conditional Filters Filter reports deeply by combining multiple segmentation conditions using AND and OR.
Advanced Reporting Logic Use brackets to create logic of filtering reports with multiple conditions. For example - [Users in USA OR Users in India] AND [New users OR iOS Device]
Compare User Segments Simultaneously compare two or more user segments in reports for far more comprehensive insights and decision-making.
Download Summary CSV Download the report summary to see high level information about your test data.
Download Detailed CSV Download detailed user reports in .csv format with complete segment data, goal completion, and custom dimensions.
Platform & Account Management
Account Members Add multiple people to the same account but with varying levels of access.	Unlimited
Workspaces Create workspaces for different teams or digital assets. Very handy for large enterprises.	5
Internal IP Exclusion Users who access your app from these IP addresses will not be tracked in VWO.
Integrations Seamlessly integrate with third-party tools.
API Access (rate limit of 60K/month) Start and pause tests programmatically or pull campaign metrics into other dashboards.
Security & Compliance
Data Storage All VWO data is stored in one of the three data centers, as configured for the accounts	USA, EU, India
2-Factor Authentication (2FA) 2FA provides an extra layer that protects your data from cybercrime & fraud. VWO offers both account and individual level 2FA.
Activity Monitoring Review the usage history, including all activities performed by different account members within the account.
GDPR, HIPAA, CCPA, ISO 27001:2013, ISO 27001:2019, PCI DSS Compliant VWO regularly undergoes independent verification of its security, privacy, and compliance controls to meet the customers' needs.
Account Alerts Set email alerts for account administrators to receive notifications for your VWO account related activities.
Login Restriction Restrict login to specific city/region/country/IP address
Single Sign On Enable single sign-on using any SAML 2.0 identity provider to authenticate members from your organization.
Support
Support Availability The availability of our support team to respond and resolve your queries irrespective of the timezone.	24 * 7
First Response Time (working days only) The time it takes for our support team members to become available in your timezone for query resolution.	4 hours
Knowledge Base Search and browse our online knowledge base for answers and documentation.
Email Support Reach out to support via registered email to give feedback or raise an issue.
Chat Support Reach out to support via in-app chat to give feedback or raise an issue.
Phone Support Get on a call with a VWO support member to resolve your queries.
Customer Success
Self Paced Training Videos Watch our recorded training videos for every feature as per your schedule.
Dedicated Account Manager A dedicated manager assigned to your account helps you every step of the way toward success.
1-on-1 Onboarding & Training Avail our end-to-end training programs to leverage your website for better conversions using industry best practices.

Product Add-Ons

Extend your product capabilities with these add-ons. They are activated only for the product that they have been purchased for.

Mutually Exclusive Groups

Get access to a pack of 10 mutually exclusive groups.

per month

Available With:

Enterprise Plan

MTU Quota

Get access to 10,000 MTUs.

Available With:

Enterprise Plan

Frequently Asked Questions

A Monthly Tracked User (MTU) is a visitor who becomes part of a campaign powered by VWO in a billing month. Each VWO product maintains a separate quota of MTUs. There are specific products where shared MTUs can be bought as well.
Billing month is the period from when your contract starts to the same date in the following month. For example, if your contract starts on 27th Feb, 2022, your billing month would begin on the same date and conclude on 27th March, 2022.
Yes, you can buy a common MTU quota for all VWO products except VWO Insights. The quota consumption logic of Insights is different from other VWO products so its quota allocation has to be done separately. Kindly note that visitors will still be counted towards MTU on a per-product basis.
You can estimate the no. of MTUs you will need by looking at your Monthly Active User (MAU) count (including anonymous visitors). Depending on your requirement, you can purchase MTUs for your entire MAU count or a subset of it.
Visitors are counted towards MTU on a per-product basis. In the same billing month,
- If a visitor becomes a part of multiple campaigns of the same product, VWO will count them as a single MTU for that product.
- If a visitor becomes a part of campaign(s) of different VWO products, VWO will count them as a separate MTU for each product.
Please refer to this doc to understand the counting logic of all VWO products.
For VWO Testing - Mobile App, you get the entire MTU quota upfront. However, as per your requirement, we can also ensure that the quota is refreshed on a monthly basis.
All your running tests and data capture will stop upon exhaustion of quota. Automatic extension of quota does not happen. To get more quota added, please get in touch with us
No, unconsumed quota cannot be carried forward to the next billing cycle.
No, there is no free plan for this product.
Yes, there is a full-featured free trial for VWO which means you will be able to access all the VWO products, including VWO Testing - Mobile App during the trial period.
VWO Testing - Mobile App pricing is based on the number of MTUs you choose. Please refer to the VWO Testing - Mobile App section above and use the MTU slider to find out the price against each plan.
We support multiple options for payment. You can visit the entire list here.
Yes, VWO provides multiple currency options during the payment process. They are INR, AUD, CAD, GBP, EUR & JPY.
VWO Testing - Mobile App can only be purchased as annual/ multi-year plans.
Yes, VWO has a Data Center in Belgium (europe-west1 of GCP) so you can comfortably store your data within the EU. Furthermore, all customers have a choice to choose between US & EU Data Center when they sign up with us.
VWO supports customers from all over the globe and does not have a usage limitation for any country except a few. Those countries are China, Crimea, Cuba, Iran, Myanmar, North Korea, Sudan, and Syria.
The aforementioned three products differ in the sense that they help you run experiments in different places.
VWO Testing - Web helps you run experiments on desktop website, mobile website, and latest SPAs.
VWO Testing - Mobile helps you run experiments on mobile apps i.e. native iOS & Android applications.
VWO Testing - Server Side helps you run experiments on new product launches and progressively rollout new features.
Depending on your use-case, you can subscribe to the right product or a bundle.
Yes, VWO provides a discount on combo deals and longer contracts. Please get in touch to know more.
Yes, VWO supports non-profits by giving them preferential pricing on all VWO plans. If you’re one such organization looking for customized pricing of VWO, get in touch with us.

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